However, there is a distinct line between drawing inspiration from someone else’s work as opposed to copying not only a concept, but a whole shop, right down to the actual menu, spatial design and interior decoration – including personal quirks.
Having worked as an interior designer, I value good design, but above all, design integrity.
I refer to my previous post, (which was sooooo long ago I know) where I hailed Porchetta as having a holier than thou vegan sandwich. I don’t want to slam a small business directly, or wish them into closure, however I think it’s important to be well informed, as things aren’t always as they appear.
After I had posted the previous blog entry, I received an email from Frankie Harrington, owner of Meat & Bread in Vancouver. The tone and delivery of the email was polite and informative, without any spite or malice. Frankie informed me that
“I built Meat & Bread sandwich shop and opened in October 2010 with my business partner. We grew up in restaurants and opening Meat & Bread was our first crack at owning our own. We took many risks in this venture and tried our hardest to be different and to stand out with our approach, cooking techniques and design.”
“It’s pretty upsetting to know that there are people that copy everything…inspiration is one thing but they took everything. My business partner and myself have worked very hard independently to open Meat & Bread…It’s not like we have bottomless pockets and come from a corporate background. This idea is as real as it get’s and we both still work at our two locations 6 days per week.”
Whilst I can not deny that I still dream of that sandwich from Porchetta, their ethics and morals have left a bitter aftertaste. It is a personal decision for me to decide not to visit Porchetta again, mind over stomach, ethics over hunger for me. Besides, Casablanca is just a 5 minute walk away when a carby craving hits, and it hits the spot oh so good.